Upcoming Events

Vantage Point Webinar on the Customer Experience

Tuesday May 17, 6:00 PM to Tuesday May 17, 7:00 PM
Zoom

Register today for this free, live Zoom webinar.

Embry-Riddle's Worldwide Campus College of Business welcomes David Edelman for the next installment of its Vantage Point webinar series. 

We can all spot a bad customer experience when we see one — but what about a great experience? In this era of digital adoption and personalization, the ideal Customer Experience (Cx) journey looks different for everyone, and businesses are tasked with delivering the right experience at the right time in the right way. In this live webinar, you'll hear from David Edelman, a marketing thought leader and digital transformation expert. David will share how digital transformation is the key to building a more personalized customer experience, why Cx matters in every industry — and particularly in aviation and aerospace — and why you can expect your own career to influence the customer experience journey. 

About David

David Edelman is a sought-after advisor on digital transformation and marketing strategy. He is the developer of foundational business concepts, including "The Customer Decision Journey" and "Segment-of-One Marketing." Most recently, he guided Aetna (now part of CVS Health) through becoming a digitally-oriented, customer-centric enterprise. Before Aetna, David built practices for The Boston Consulting Group, Digitas and then for McKinsey & Company, focusing on global digital transformation.

David has been recognized by Forbes as one of the "Most Influential CMOs in the World" and by AdWeek as one of the "Top 20 Marketing and Technology Executives." His writing and work have attracted over 1.1 million followers to his LinkedIn blog, and he has delivered dozens of keynote presentations at conferences around the world.

Currently, David is a Senior Lecturer in Marketing at Harvard Business School. He also advises CEOs and CXOs in Health and Marketing Services, focusing on where AI and personalization unlock transformational opportunities.

David holds an AB in Economics and an MBA, both from Harvard University.

Register today for this interactive Zoom webinar at 6 p.m. ET / 3 p.m. MT on Tuesday, May 17.