Video of the Week: Seiko creates one of world's smallest Rube Goldberg devices

Global watch maker Seiko recently took more than 1200 individual mechanical watch parts – some as small as 0.7 mm across – and created one of the world’s smallest Rube Goldberg devices.

A Rube Goldberg machine is a device that is deliberately over-engineered to perform a simple task, which generally includes a chain reaction of the unbelievable variety.

Seiko’s recent Japanese ad “Art of Time” used three watchmakers, a song written by Seiko employees and an incredibly complex design to create one the super stunning visual piece.