Aviation-Biz-Handbook

COB Professors Pen Chapters in New Air Transport Management Handbook

The Routledge Companion to Air Transport Management brings together aviation scholars recognized as leaders in their respective areas from across the globe.  Building upon research into U.S. and international airline operations, Dr. Dawna Rhoades authors the chapter “Airline Service Quality and the Consumer Experience,” and Dr. Blaise Waguespack authors the chapter “Airline Marketing.”

The book provides a unique series of chapters on air transport issues with the airline and airport industries, as well as the challenges facing managers in those respective fields.  Within the handbook’s 25 chapters, it provides a unique repository of current knowledge and critical debate covering key sectors of the air transport industry to provide a definitive, trustworthy resource that is both vital and new to researchers, scholars and students of air transport management.

Learn more about the Routledge Companion to Air Transport Management.

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