GM’s New Marketplace Streamlines Convenience

Thanks to General Motors, getting your coffee fix just got a little easier. This month, the automotive retailer launched its Marketplace technology, which allows drivers to order food, reserve a table at a restaurant and locate nearby gas stations from their car’s in-vehicle touchscreen. The platform also affords users other expediencies such as paying for gas from the car, finding and paying for parking, and much more.

With major brands like Applebee’s, Dunkin Donuts, Starbucks, Shell, TGI Fridays and Wingstop already on board, Marketplace offers increasing convenience at the touch of button.

“The average American spends 46 minutes per day on the road driving. Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back,” said Santiago Chamorro, vice president for Global Connected Customer Experience, GM. “Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to nearly four million U.S. drivers.”

Marketplace is designed for use while driving and is available in Chevrolet, Buick, GMC and Cadillac vehicles with compatible infotainment systems. The platform utilizes the car’s embedded 4G LTE connectivity and does not require a separate data plan.