Prescott campus alumni Amelia Cassidy is now a network planning and scheduling analyst at United Airlines, who now connects Prescott flights to Denver and Los Angeles

Embry-Riddle Business Students Play Pivotal Role in Facilitating New Prescott Airline Service

PRESCOTT, Ariz. – Visitors to the Prescott area, including those traveling to Embry-Riddle Aeronautical University will soon be able to take advantage of new jet service from Prescott Municipal Airport (PRC) commencing in late August of 2018. SkyWest Airlines, flying under the United Express banner, will offer service to Los Angeles (LAX) and Denver (DEN), with connections available to dozens of United Airlines destinations nationally and internationally.

Prior to the solicitation of new air service, Embry-Riddle School of Business students worked collaboratively with City of Prescott officials to explore: local leisure and business travel patterns, airport facility evaluations, passenger needs and concerns, and the needs of prospective air carriers as part of the students’ “signature” capstone business-consulting experience.

“Along the pathway to our improved air service, the City has greatly benefited from the impressive airport and airline-focused research and foundational relationship-building efforts undertaken by the Embry-Riddle business students,” said Dr. Robin Sobotta, City of Prescott Airport Director.

Led by Embry-Riddle professor Rick Gibson and supported by other School of Business faculty, the Eagle Consulting program provides business students with a unique opportunity to serve as consultants to private and public sector partners. Embry-Riddle’s School of Business is recognized and respected for this experiential learning approach, which has provided consulting expertise to selected clients such as Costco, Eviation, Drake Cement, ShipHaus, PlaneSmart, and Synergy Air-- while promoting student skill development needed for career success.

“This was one of my favorite projects as a student at Embry-Riddle,” said Amelia Cassidy, now a network planning and scheduling analyst at United Airlines. “We worked as student consultants and our job was to develop a market analysis to see how many people were driving or taking a shuttle to Phoenix as opposed to flying directly out of PRC. We also wanted to determine the amount of community interest there would be if better service to better destinations were provided.”

Sobotta particularly credits one Fall 2017 student team for their airline outreach assistance on behalf of Airport staff. “It was through these efforts, that the students helped Airport staff establish a stronger foundation with SkyWest Airlines— the carrier ultimately selected by the U.S. Department of Transportation (DOT) to provide air service at Prescott Airport.” 

“I think this is really unique to my situation because I had the opportunity to work on this project as a student, and as a professional I had the opportunity to see that project go through and become reality,” said Cassidy.

“Clearly the opportunity for students to engage in actual industry consulting is a win-win, having helped to shape business student careers as well as the future of air service for our community,” added Sobotta. 

The new SkyWest/United Express service from Prescott is scheduled to commence on August 29. 

To learn more about Embry-Riddle’s new School of Business, visit:

For ticket information or reservations to or from Prescott, visit:

For more information on the Prescott Airport, visit:

Ernest A Love Field Airport introduces jet service beginning August 29, 2018 connecting Prescott to Denver and Los Angeles with flights provided by United Airlines

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Embry-Riddle Aeronautical University is the world’s largest, oldest and most comprehensive institution specializing in aviation, aerospace, engineering and related degree programs. A fully accredited university, Embry-Riddle is also a major research center, seeking solutions to real-world problems in partnership with the aerospace industry, other universities and government agencies. A nonprofit, independent institution, Embry-Riddle offers more than 100 associate, baccalaureate, master’s and Ph.D. degree programs in its colleges of Arts & Sciences, Aviation, Business, Engineering and Security & Intelligence. The university educates students at residential campuses in Daytona Beach, Fla., and Prescott, Ariz., through its Worldwide Campus with more than 135 locations in the United States, Europe and Asia, and through online programs. For more information, visit, follow us on Twitter (@EmbryRiddle) and, and find expert videos at