Embry-Riddle, Affinity Licensing Partner for Trademark Licensing Program

Following a formal RFP process, Embry-Riddle Aeronautical University has partnered with Affinity Licensing to manage the university’s trademark licensing program. This agreement includes Embry-Riddle’s residential campuses in Daytona Beach, Florida, and Prescott, Arizona, as well as its Worldwide Campus.

"Our staff was very impressed with the presentation from Affinity Licensing, and we're eager to begin working with them,” said Embry-Riddle Director of Athletics John Phillips. “This is an exciting time for Embry-Riddle Athletics as our brand continues to experience tremendous growth locally, regionally and nationally.”

Affinity Licensing will act as the exclusive agency to manage the university's consumer products licensing relationships with manufacturers and retailers. Embry-Riddle will have access to innovative technology and processes that allow for better brand protection, as well as leverage Affinity's retail and merchandising expertise to expand product categories, launch new products and grow retail distribution.

"Our entire team at Affinity is extremely excited to partner with Embry-Riddle,” said Wil Spires, partner at Affinity Licensing. “Embry-Riddle has a long and rich tradition of being one of the top aviation and aerospace programs in the world. We look forward to working closely with their staff to increase brand exposure and revenue opportunities.”

About Affinity

Affinity Licensing is a values-based trademark licensing agency with more than 100 years of collective licensing expertise providing personalized service, industry-leading technology and strategic revenue objectives to deliver a better approach to brand management. Affinity Licensing has offices in Carlsbad, California, and Winston-Salem, North Carolina.