Canadian airline Westjet got into the Guinness Book of World Records recently as they lit up a Utah desert with the world’s largest circulation projection. The airline projected a giant prize wheel on the ground, visible to passengers on flight from Toronto to Las Vegas.
The prize wheel landed on a single seat number, 4A, and the lucky passenger in that seat was awarded a $2,500 shopping spree, tickets to see a Cirque du Soleil show and more.
“WestJet turned 21 this year and as the international airline that brings the most guests to Las Vegas, we celebrated by lighting up the desert," said Rob Daintree, WestJet Director of Marketing. "Inspired by the brilliance, energy and wonderful experiences Las Vegas provides, we created a unique event for our guests by flying over a radiant prize wheel.”
The wheel also broke the record for greatest light output in a project image. For the record, the wheel measured 3,300-feet wide, with the light output at 4,666,000 lumens. The wheel took 61,483 feet of cable.
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