Addy Awards

Embry-Riddle Creative Team Wins Big

The Embry-Riddle Aeronautical University creative design team scooped up 12 awards at the 2017 American Advertising (ADDY) Awards Gala held March 4 at Daytona International Speedway.  

One entry alone, the “Before You Go, Donate!” poster campaign by art director Jonathon Metz and senior graphic designer Melissa Woods, collected three awards: a Judge’s Choice Award, an Impact Award, and a Gold ADDY. In total, Woods received four gold awards and three silver; Metz won one gold award and four silver.

View the Embry-Riddle winning designs.

“Once again, we are honored to be recognized by the American Advertising Federation. This recognition is a testament to the team’s extraordinary talent and creative excellence,” said Mark DiFabio, associate vice president for marketing and creative services.

The winners of this American Advertising Federation (AAF) local competition will advance to the district competition, with the chance of proceeding to the national finals in New Orleans.

Embry-Riddle’s ADDY Awards: 

  • Judge’s Choice Award, Impact Award, & Gold ADDY Award: 
    Before you go, Donate! Poster Campaign
    Credits: Jonathon Metz, Art Director; Melissa Woods, Senior Graphic Designer 
  • Gold ADDY Award:
    Honors College Logo
    Credit: Melissa Woods, Senior Graphic Designer 
  • Gold ADDY Award:
    Honors Program Invitation
    Credit: Melissa Woods, Senior Graphic Designer
  • Gold ADDY Award:
    Rise and Shine Brochure
    Credits: Melissa Woods, Senior Graphic Designer; Melissa Woods and Professor Geoffrey Kain, Copywriters
  • Silver ADDY Award:
    Entrepreneurship Expo Poster Campaign
    Credit: Jonathon Metz, Art Director 
  • Silver ADDY Award:
    Bring Your Child to Work Day Logo
    Credit: Melissa Woods, Senior Graphic Designer 
  • Silver ADDY Award:
    Plasma Chamber Color Photo
    Credit: Daryl LaBello, Photographer
  • Silver ADDY Award:
    Engineering the Future Brochure
    Credits: Jonathon Metz, Art Director; David Massey and Daryl LaBello, Photographers 
  • Silver ADDY Award:
    Dan+Shay Window Wrap
    Credits: Crystal Davis, Graphic Designer; Melissa Woods, Senior Graphic Designer; Jonathon Metz, Art Director 
  • Silver ADDY Award:
    John Mica Engineering & Aerospace Innovation Complex (MicaPlex) Event
    Credits: Jonathon Metz, Art Director; Melissa Woods, Senior Graphic Designer; Crystal Davis, Graphic Designer; Michelle Harvey, Graphic Designer; Leslie Smith, Director of Creative Services; Lina Sellix, Marketing Specialist; Evan Blass, Director of Research Marketing


About the American Advertising Federation

The American Advertising Federation is headquartered in Washington, D.C., and acts as the unifying voice for advertising. It is the oldest advertising trade association in the nation, representing 40,000 professionals in the advertising industry. A national network of 200 AAF clubs and 226 college chapters provide advertising students with real-world case studies and recruitment connections. For more information, go to For more information on AAF Daytona Beach, go to



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Embry-Riddle Aeronautical University, the world’s largest, fully accredited university specializing in aviation and aerospace, is a nonprofit, independent institution offering more than 80 baccalaureate, master’s and Ph.D. degree programs in its colleges of Arts & Sciences, Aviation, Business, Engineering and Security & Intelligence. Embry-Riddle educates students at residential campuses in Daytona Beach, Fla., and Prescott, Ariz., through the Worldwide Campus with more than 125 locations in the United States, Europe, Asia and the Middle East, and through online programs. The university is a major research center, seeking solutions to real-world problems in partnership with the aerospace industry, other universities and government agencies. For more information, visit, follow us on Twitter (@EmbryRiddle) and, and find expert videos at